loss leader

loss leader什么意思,loss leader翻译

基本解释

n.: 为招徕顾客而低价出售的商品
网络: 亏本销售商品；亏本销售的商品；亏本出售的商品

权威解释

• 为招徕顾客而低价出售的商品:

  an item that a shop/store sells at a very low price to attract customers

英汉解释

• 廉价拍卖

• 亏本出售的商品

• 为招揽顾客而亏本出售的货物

例句

• All this has meant costs have mounted, and the Nano will have to be a loss-leader for a long time.

  这一切带来了成本的增加，并将使Nano不得不长时间赔本卖吆喝。

• The cost of roasting turkeys doesn"t tend to follow actual wholesale prices but is often a loss leader.

  烤火鸡的费用并不跟随实际的批发价格走还经常亏本。

• In the longer term, loss leader strategy may have destructive competition effects on both the retailer and the manufacturer.

  从长期来看，亏损诱饵策略可能对零售商和制造商都具有反竞争效应。

• Hongya sells a particular brand of fashion cheap as a loss leader.

  宏雅低价出售某种牌子的时装作为亏本引诱品以招揽生意。

• "Gas is a loss leader for them, so they"re willing to cut the price to get you on the premises and shop, " says Cochran.

  “汽油是这些商店的促销品，所以他们愿意用低价油吸引你到他们的门店里购物”科克伦说。

• The core activity is almost a loss - leader to attract customers .

  核心业务几乎就是招徕顾客的特价品。

• When Wal-Mart charges $15 for a new hit DVD, it"s a loss leader.

  沃尔玛的最新热门DVD仅售15美元，这都是为招徕顾客而削本出售的产品。

• It"s kind of the loss leader, and then as soon as it looks interesting, it can"t be afforded, or it can"t be scaled out.

  要是亏本经营，那么顾客一旦对此感兴趣，销售者又承受不了了，那样就无法形成规模了。

• It is unwise to go in with "loss leader" prices.

  以“低价倾销吸引顾客”进入市场是不明智的。

• It"s textbook loss-leader economics.

  这是一个教科书般的“招徕定价”策略。